In each issue of Guam Business Magazine, we pose a single thought-provoking question to business leaders across the region — drawing on their insights, experience, and vision. Their answers are brief, candid, and offer a snapshot of what drives success and leadership in today’s business landscape.

For this issue the question is: 

“What role does technology play in your company and how are you using it to get ahead?”

“Technology is transforming how we operate, and AI is at the forefront of that change. We're now drafting complex procedures in just 10% of the time it once took, thanks to AI-driven tools. This not only accelerates productivity but also sharpens accuracy and consistency. We’re committed to expanding AI integration across our operations to stay competitive and agile.”

“One of my top priorities as a graphic designer was to build a strong brand identity for Allegory ... The obvious solution would be video, but it would have to be high quality videos with significant production values, which are beyond the scope of our capabilities currently. Cheaply produced videos would not really capture the magic of the shop. Therefore, we adopted a design-focused and art-driven approach, which played to our strengths. This marriage of technology and art is the engine of our marketing strategy. The result is an aesthetic unlike any other coffee shop on the island.”

“For us, technology is more than just equipment or software — it’s a creative partner. In media production, storytelling is everything, and the right tools help us bring those stories to life in ways that truly move people. Whether it’s using cinematic cameras to capture the right moment or collaborating with our team remotely through video calling platforms, technology helps us stay agile, inspired, and connected. We’re always exploring new possibilities, from AI-assisted editing to virtual production, not just to stay ahead — but to keep evolving as storytellers. At the heart of it all, we use technology to deepen impact, amplify voices, and create work we’re proud of.”

“Technology is at the heart of everything we do at AlterXego Entertainment. From immersive digital art installations to teaching children at the Guam DJ Academy. Powered by the latest gear, lighting consoles and software , we use technology not just as a tool, but as a bridge to express creativity, create connections, and community impact. It allows us to stay ahead by constantly evolving how we entertain, educate, and engage with our island.”

“At Stay Staunch Palau, technology allows us to manage memberships, streamline member’s fitness plans and promote events efficiently through digital platforms and social media. It’s also how we give our trainers internationally recognised qualifications, track fitness trends, and stay abreast of local health issues to keep our programs relevant to the Palauan community.”

“Technology is a key component of how we operate efficiently, connect meaningfully with customers, and deliver the right products and services at the right time. We recently launched our digital retailing tool, Express Store powered by Roadster, which enables a seamless omnichannel experience — bridging online and in-store touchpoints to meet customers wherever they are. We use data and analytics not only to personalize interactions, but also to streamline operations and anticipate customer needs. This allows us to strengthen relationships and provide more relevant, timely solutions across the customer lifecycle. Technology also drives growth in our Value-Added Services, making it easier for customers to access rentals, maintenance, and ongoing support well beyond the initial sale.”